How a Shift works
Brief
Most briefs arrive with the answer assumed.
We still start with the question.
What does the brand actually need?
The answer picks the people.
And the time it needs.
Shifts end with a single direction.
The right one.
Bring us the brief. We'll find the problem.
Most briefs arrive with the answer assumed.
Brief
We still start with the question.
What does the brand actually need?
The answer picks the people.
And the time it needs.
Quick Shift1 to 2 weeks
One decisive recommendation.
For when speed matters and the question is contained.
Full Shift3 to 4 weeks
Strategy, a central idea, and the work that proves it.
For brands that need a direction to move on.
Double Shift5 to 8 weeks
The direction carried through the work and into market.
For problems that need making, not just answering.